Slowly, slowly: growing from side-project to funded startup

Today it was announced that my company, BabyList, is part of the fall batch of 500 Startups. I decided that 500 was the perfect accelerator for BabyList, saw that they had open enrollment, spent two days on my application, had an interview and was accepted. Two days later I was in Mountain View (a painful [...]

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How to Hack Pinterest Search – A Look at the Pinterest Search Algorithm

You find things on Pinterest in 3 ways: 1. a chronological feed of users and boards that you follow 2. by browsing very broad categories (eg. Women’s fashion, Kids) 3. by search I’ve been curious about how Pinterest’s search algorithm works, so I decided to dig into it. I was surprised by what I found. [...]

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Pregnant Rock Stars – My Approach to Customer Service

When I launched BabyList a year ago I didn’t realize that customer support was going to be part of my role as CEO and founder. But now, the feedback and satisfaction I get from directly helping our users makes it hard to hand this job over to someone else. Pregnant moms care a lot about [...]

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How I’m getting real, actionable feedback from my first 500 users

A couple of weeks ago I started sending out this email a day after new users signed up for my app, BabyList. From: Natalie Gordon Sent: Sun, April 24, 2011 6:04:39 AM Subject: Any questions about your new BabyList baby registry? Hi, This is Natalie from BabyList. I saw that yesterday you created a new [...]

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HackerNews Post Mortem

Yesterday I posted about BabyList on HN – http://news.ycombinator.com/item?id=2175757 (August helped with the gripping headline “I’m a pregnant hacker. Please review my side project.” I was pretty sure that it would do well, but I was pretty blown away by the supportive, positive response of the community and of the post itself topping 470 in [...]

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